A
Brand track
Led by Pedro Screltz. Makes the company be seen for the value it delivers, not for the price it charges.
Pedro Screltz
Marketing without sales is audience without revenue.
Integrated marketing and sales consultancy. Grupo PV runs brand and sales at the same table, with 23 combined years between someone who sells every day and someone who builds a brand that holds the price.
For companies that pay an agency on one side, a consultancy on the other, and end up in the middle explaining their own business twice.
Reply within 24 business hours.
48.2k
- Reply to a new contact 2 h
- Follow-up 5 touches
- Conversion 6.0%
R$ 1.18M
JanJunDec
What Grupo PV is
Grupo PV is a brand and sales consultancy that runs marketing and sales at the same table. Pati Velles leads the sales track and Pedro Screltz the brand track. Both run the operation every day, from diagnostic to numbers meeting.
23+
combined years between field sales and branding
15+
years in field sales, leading teams and breaking records
8+
years in branding and creative direction, in Brazil and abroad
2
founders who run the operation, every day
Numbers we put our name onCases in Brazil and abroad
1Diagnostic
Look inside your company today and answer.
- 01How much do you invest in marketing each month, and how much of it comes back as signed contracts?
- 02Out of every 10 meetings your team holds, how many become a sale?
- 03Do you know, in numbers, where the money leaks between the ad and the payment?
When money disappears between the ad and the payment, the cause is usually the sales structure. Effort is rarely what is missing. Run the math with your own numbers:
How much is left on the table with +120 contacts and a conversion of 3%
120contacts
R$ 3,000per sale
3%out of every 100
6%a target you set
Month summary
Sales today3,6
Sales with a process7,2
Revenue todayR$ 10,800
Difference per year+R$ 129,600
Validate these numbers in a diagnostic
Simple math: contacts × conversion × ticket × 12. It opens the conversation. It is not a promise of results.
2What we stand for
A brand without sales is decoration. Sales without a brand is wear and tear.
Grupo PV is the brand and sales consultancy that exists to join the two ends.
Most companies hire an agency to look after the brand and a consultancy to unblock sales. The two work on separate islands, with different pitches, and you end up in the middle translating.
Here both tracks work at the same table, with the same eyes on the same number.
In practice
Grupo PV: brand and sales together
Separate agency and consultancy
New contact
Answered with a script and a named owner.
Sits in the DMs until someone remembers.
Metric
Cost per sale and the source of each customer.
Likes, followers and a pretty report.
Who translates
The same table, the same number.
You, between two suppliers.
Content
A calendar tied to the offer of the month.
Post by post, with no link to sales.
Decision
Numbers meeting, with adjustments agreed on the spot.
Guesswork and an email with an attachment.
Companies with aligned marketing and sales retain more customers and grow profit faster.
Study by SiriusDecisions, published by MarketingProfs, covering American companies. It is a market reference, not a Grupo PV result.
36%
more customer retention
27%
faster profit growth over three years
One operation. Two founders. Zero outsourcing of what matters.
3Tracks
Two tracks. One direction.
What is in scope when you hire Grupo PV.
B
Sales track
Led by Pati Velles. Turns opportunity into a signed contract.
Pati Velles
You do not have to choose. Both tracks start, operate and review together, from the first summary to the numbers meeting.
4How we operate
Four stages, each with a deadline, a deliverable and an owner.
No mystery and no pretty PDF that nobody opens afterwards.
Stage 1
Diagnostic
We read the numbers, the process, the brand and the pitch. We point to the concrete bottleneck, not to what hurts least to say.
Stage 2
Positioning
We define who you are, who you speak to and what you stand against. Brand and sales start from the same sentence.
Stage 3
Structure
Brand applied. Funnel built. Content running. Team trained to close.
Stage 4
Operation
Ongoing follow-up, with review by the numbers, not by guesswork.
Each stage has a deadline, a deliverable and an owner. In writing.
5Projects
Projects
Take a look at our projects
6Who runs it
The operation has an owner. Two.
Pati and Pedro do not sign the proposal and disappear. They operate.
Pati Velles and Pedro Screltz
CMO · Brand and data
Pedro Screltz
Branding, creative direction and cases in Brazil and abroad.
Meet PedroOperation
Marketing + sales
One diagnostic, one system, one direction. No off-the-shelf formula.
See the operation from the inside7Feedback
What our clients say.
Messages from people who trusted us to integrate brand and sales, just as they arrived.
Patiiii, I am so happy and just stopping by to really thank you.
At the start you almost drove me crazy 😅 it was so much new information and it even caused some discomfort.
But look at this…
One month later I went from R$1,500, which was about what I was billing, to R$2,800.
Now we are in the third month and I managed to cut my overload a lot.
And we are heading to R$3,700 in revenue to close May.
Truly, it made a big difference for me.
Pedro, just stopping by to thank you
When we started I had a website I built myself… and it sat there, pretty in my head, but in practice almost nobody closed through it. I would send the link and people would vanish.
Then you rebuilt the whole site, adjusted it to the look of the brand, and set up a system for me to organize the new contacts that came in. At first it felt strange, because you changed a lot of things that were fine in my head. But look… in two months the site started closing almost 5 times more than before. And now I can see exactly where each customer comes from, how long it takes to close and where I was losing people along the way, lol.
Thank you for everything, truly.
Pati, I needed to tell you something.
You were right that the problem was not a lack of customers. I always thought I had to chase harder, talk to more people…
But when you showed me that I did not really know my customer, a huge realization hit me. I did not communicate with them, because I had never stopped to pay attention to what made them buy. I thought I just had to explain what it was for and that was it.
I started paying more attention to what they say, taking more interest in their lives, and above all staying in touch with them after they left my store. And it worked really well. Today the last thing a customer asks about is the price. And they come back!
It may sound simple, but for me it was a turning point.
It was the first time I understood the value of my work and managed to sell with confidence.
Pedroooo, man, I needed to send you this.
Remember when you said my problem was that people arrived at my profile and left without understanding what I did? I was a bit doubtful, because I thought it was clear…
But then you redid the whole visual identity, reorganized the profile, set up a content line with a calendar and everything. And I started noticing the difference in the comments. People started to see more value in our brand.
In two months my quote requests through Instagram went from about 4 or 5 a week to an average of 18. And the best part: people who arrived ready, who already understood the value.
I thought it was just a matter of posting more. You showed me it was a matter of communicating better.
You rock! We are in this together.
8Questions
Questions that arrive before the diagnostic.
Short answers live here. Long ones, in the 45-minute conversation.
What is Grupo PV?
Grupo PV is a brand and sales consultancy that runs marketing and sales at the same table. It was founded by Pati Velles, with 15 years of field sales, and Pedro Screltz, a creative director with cases in Brazil and abroad. It serves companies that got tired of paying an agency and a consultancy separately.
How does an integrated marketing and sales consultancy work?
Brand and sales operate together, with the same number and the same deadline. The process has four stages: diagnostic, positioning, structure and ongoing operation. Each stage has a written deliverable, an agreed deadline and a named owner.
How long until I see results?
The diagnostic is delivered within 15 days and the structure is applied between 60 and 90 days. Sales start to show when the structure is running, not on the day the contract is signed. Anyone who promises sooner is selling an illusion.
How much does it cost?
It depends on scope. The investment range becomes clear in the first conversation, before any proposal. No price gymnastics.
Do you serve my segment?
Grupo PV serves companies that sell services or products with a medium to high ticket. If your case is different, we say so in the first meeting and do not push a contract.
Do you work with exclusivity?
In some tracks, yes. The rule applies to everyone: Grupo PV does not serve a direct competitor within the same vertical.
Does Grupo PV work in person?
Yes. The main service is remote and covers all of Brazil. For projects that call for in-person meetings, there is service in Santa Catarina (Florianópolis, São José, Itajaí and Balneário Camboriú) and in the south of Minas Gerais (São Lourenço, Soledade de Minas, Carmo de Minas, Caxambu, Cruzília, Lambari, Olímpio Noronha and Baependi).
Where we serve
We serve all of Brazil remotely, with in-person meetings when the project calls for it. The operation does not change with the postal code. What changes is how often the meeting happens at your table.
All of Brazil · remote
Numbers meetings and quarterly reviews happen online.
In person · Santa Catarina
In person · South of Minas Gerais