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We opened Grupo PV because we got tired of watching a beautiful brand starve.

And aggressive selling burning a good brand.

Grupo PV was born from joining the two tracks the market insists on separating: brand positioning and sales structure. Here both operate at the same table, with the same eyes on the same number.

Book a diagnostic See the operation

Reply within 24 business hours.

Pati Velles seated in an armchair and Pedro Screltz standing next to the chair, both in black, warm gray background

1Origin

How the operation began.

15⁺

years of Pati selling in the field, leading a team and breaking records

8⁺

years of Pedro building brands for companies in Brazil and abroad

combined years at the same table

Pati spent 15 years selling in the field. Broke records, led a team and saw up close where a sale dies. Almost always it died for lack of a brand behind it.

Pedro spent 8 years building brands for companies in Brazil and abroad. On the other side, Pedro saw a gorgeous brand standing still because there was no sales structure to sell what it promised.

When the two sat down to talk, the conclusion came fast: neither job survives alone. That is Grupo PV. Brand and sales run by the same head.

2Founders

Whoever signs the proposal runs the project.

CEO · Sales direction

Pati Velles

Sales, sales process and team mentoring. Graduated in Business Management and Innovation, with a focus on Startups. 15 years in sales, across different markets, breaking records and leading teams.

Works by one non-negotiable rule: if Pati would not buy it, Pati does not sell it. Today Pati leads the sales track of Grupo PV and mentors sales in projects where the client needs to close the cycle, because marketing delivers the opportunity, but process is what closes.

Marketing opens the door. Sales pays the bill.

See Pati's page

CMO · Brand and data

Pedro Screltz

Branding, positioning and creative direction. 8 years in branding and creative direction, with projects across diverse segments and international cases in the portfolio.

Works by one non-negotiable rule: no visual decision before understanding the business from the inside. At Grupo PV, Pedro leads the brand track, from positioning to visual application, including organic content and profile restructuring.

A brand is what is left when nobody is looking.

See Pedro's page

Pati Velles Pedro Screltz Pink Business

3Manifesto

What we stand for.

1A brand without sales is decoration.
2Sales without a brand is wear and tear.
3Process beats inspiration.
4Numbers outweigh opinions.
5Whoever signs the proposal runs the project.
6A deadline agreed is a deadline met.
7The client is a partner in the result.

4Criteria

What we do not do.

What we leave out of scope is also a differentiator.

We do not take a project without a diagnostic first.

We do not outsource the service of a founder-level client.

We do not serve a direct competitor in the same period.

We do not sell a package without understanding the company's numbers.

We do not deliver a pretty report that nobody uses.

We do not work with clients who treat suppliers as enemies.

5In facts

Grupo PV in facts.

For those who need the short answer.

What it is: Brand and sales consultancy that runs marketing and sales at the same table.
Founders: Pati Velles (sales, 15 years in the field) and Pedro Screltz (branding and creative direction, 8 years). 23 combined years.
Two tracks: Brand, led by Pedro. Sales, led by Pati.
How it works: Four stages: diagnostic, positioning, structure and ongoing operation, each with a deadline, a deliverable and an owner, in writing.
First step: 45-minute diagnostic, no pushed proposal. Reply within 24 business hours.
Timelines: Diagnostic within 15 days. Structure applied between 60 and 90 days.
Who it is for: Companies that sell services or products with a medium to high ticket, with an already validated business.
Where we serve: All of Brazil, remote. In person in Santa Catarina and the south of Minas Gerais.

Updated September 30, 2026

6Questions

Questions about the founders and the operation.

Who are the founders of Grupo PV?

Grupo PV was founded by Pati Velles and Pedro Screltz. Pati has 15 years of field sales, broke records, led a team and holds a degree in Business Management and Innovation, with a focus on Startups. Pedro has 8 years in branding and creative direction, with cases in Brazil and abroad.

What sets Grupo PV apart from an agency?

The difference is structural. A traditional agency looks after the brand only, a sales consultancy looks after sales only, and the client ends up translating between the two. At Grupo PV, brand and sales operate integrated, with the same eyes on the same number. It is one operation, not two suppliers.

Does Grupo PV serve any segment?

No. Grupo PV serves companies that sell services or products with a medium to high ticket and a business already validated. If the scenario does not fit, we say so in the first meeting, without pushing a contract. Grupo PV also does not serve a direct competitor in the same vertical.

Where is Grupo PV located?

The operation is remote and serves all of Brazil. For projects that call for an in-person meeting, there is service in Santa Catarina (Florianópolis, São José, Itajaí and Balneário Camboriú) and in the south of Minas Gerais (São Lourenço, Soledade de Minas, Carmo de Minas, Caxambu, Cruzília, Lambari, Olímpio Noronha and Baependi).

Where we serve

We serve all of Brazil remotely, with in-person meetings when the project calls for it. The operation does not change with the postal code. What changes is how often the meeting happens at your table.

All of Brazil · remote

Numbers meetings and quarterly reviews happen online.

In person · Santa Catarina

FlorianópolisSão JoséItajaíBalneário Camboriú

In person · South of Minas Gerais

São LourençoSoledade de MinasCarmo de MinasCaxambuCruzíliaLambariOlímpio NoronhaBaependi