Brand
Positioning, identity, organic content, web and creative direction. The track that makes the company be seen for the value it delivers, not for the price it charges.
Meet PedroOperation is what happens after the contract is signed.
Inside, the marketing and sales operation shares the same table, the same number and the same deadline.
This page is for people who already understood what we do and want to see how we operate.
45 minutes. No institutional presentation.
Operations meeting
Content, ads, funnel and sales aligned.
Reading the numbers
The adjustment is decided in the meeting, not by email.
Direction review
Positioning, offer and channel reassessed.
1Why it exists
An agency on one side. A consultancy on the other. You in the middle.
The classic split that charges a lot and delivers half.
The agency looks after the brand. The consultancy unblocks sales. They speak different languages, bill separately and hand back to you the hardest part: translating one to the other.
The result is a beautiful brand standing still and aggressive selling burning what is left. Grupo PV exists to end that translation.
Marketing without sales is audience without revenue.
2Two tracks
Two tracks. One direction. One number.
Brand and sales operate integrated. They do not just talk in a meeting: they operate together.
Sales
Sales process, funnel diagnostic, team mentoring, conversion content and reading the numbers. The track that turns opportunity into a signed contract.
Meet PatiNothing is sold as a package deal. Both tracks start, operate and review together, from the first summary to the numbers meeting.
3How we operate
Four stages. Each with a deadline, a deliverable and an owner, in writing.
No fancy names and no slide template. This is what we do:
1
Diagnostic
We read the company's numbers, process, brand and pitch. We look at the sales funnel, the content, what the team says in meetings and what the customer understands out there. In the end the bottleneck shows up, almost always far from where the company thought it was.
Up to 15 days
2
Positioning
Brand and sales decisions starting from the same sentence: who you are, who you speak to and what you stand against. A positioning that fits on Instagram, in the commercial proposal and in the team meeting.
Deadline agreed in writing
3
Structure
Brand applied where it needs to be seen. Funnel built where the sale happens. Content running on a logic of authority. Sales team trained to close within the pitch the brand sustains.
Applied within 60 to 90 days
4
Operation
Ongoing follow-up, with review by the numbers. When something does not work, we adjust, without dressing up the report.
Ongoing
Nothing is a pretty PDF for the shelf. Everything is a living document, reviewed in meetings. Each stage has a start, an end and an owner. A deal is a deal.
4Rhythm
What happens every week, every month, every quarter.
The rhythm of operation separates execution from improvisation.
Weekly
Operations meeting
Internal meeting. Scheduled content, ads under review, funnel monitored and sales aligned with what the brand says out there.
Monthly
Meeting with you
Reading the numbers: acquisition cost, cost per contact, conversion by stage and sales cycle. The adjustment is decided in the meeting, not by email.
Quarterly
Direction review
Review with the founder or leadership. Positioning, offer and channel reassessed: what changed in the market, what changed in the company, what needs a new direction.
5Numbers
The numbers we look at every week.
The dashboard exists to decide. Every number has a decision attached.
Customer acquisition cost
How much you spend to bring in each new customer. If it rises every month, something between the ad and the payment is leaking.
Customer value over time
How much revenue each customer generates over time. With a low LTV, selling more only tires the operation.
Conversion by funnel stage
Out of every 100 contacts, how many become a meeting. Out of every 10 meetings, how many become a contract. This is where the bottleneck shows up.
Sales cycle
How long it takes from first contact to close. A cycle that is too long is usually a weak brand behind a strong proposal.
Cost per contact
How much each opportunity costs. In 2025, the cost per contact in Facebook sign-up campaigns rose 21% in the United States, according to WordStream. In Brazil, since January 2026 Meta passes PIS/Cofins and ISS on to the advertiser: about 12.15% more on the invoice. Anyone who has not reviewed the sales structure pays more to sell the same.
Return on ad spend
Return on what goes into ads. On its own it misleads. Crossed with the closing rate, it shows the full math.
Sources: WordStream (LocaliQ), Facebook Ads Benchmarks 2025, analysis of more than a thousand campaigns, mostly American; Meta announcement on passing taxes through in Brazil in 2026, reported by TI Inside on September 3, 2025. Every number has a decision attached. There is no loose number in the operation.
6Who runs it
Who operates with Pati and Pedro.
Operation is a team designed for each project, not a duo.
The sales track is led by Pati Velles: diagnostic, team mentoring and funnel review. The brand track is led by Pedro Screltz: positioning, creative direction and organic content.
The execution tracks (paid traffic, social media, design and web) come in according to the project scope and answer directly to the duo.
7Criteria
The operation is not for everyone.
We would rather say it now than find out in the third month.
- 1A company that has not yet validated whether its product or service has a market.
- 2Revenue that cannot support an integrated brand and sales operation.
- 3People looking for an off-the-shelf formula, a closed package, a recipe.
- 4People who treat suppliers as enemies to be controlled.
- 5People who want to outsource the decision, not just the execution.
If you recognized the picture, we appreciate the honesty and point you to a path. No pushing a contract.
8Questions
How the integrated consultancy of Grupo PV works
Direct answers, the way we answer in the meeting.
How does an integrated marketing and sales consultancy work?
It works in four connected stages: diagnostic, positioning, structure and ongoing operation. Brand and sales operate at the same table, with the same number and the same deadline. Each stage has a written deliverable, an agreed deadline and a defined owner.
What are the written deliverables of the operation?
Each stage produces a document: operational summary, bottleneck map, sales diagnostic, positioning map, verbal platform, documented funnel, sales script, editorial calendar, indicator dashboard and minutes of every meeting. Everything is a living document, reviewed in meetings.
Which metrics does Grupo PV track?
The operation tracks customer acquisition cost (CAC), customer lifetime value (LTV), conversion by funnel stage, sales cycle, cost per contact and return on ad spend (ROAS). Each metric has a decision attached, and no number sits loose on the dashboard.
What is the meeting rhythm of the operation?
Weekly: internal operations meeting, covering content, ads, funnel and sales. Monthly: meeting with the contracting company to read the numbers and decide adjustments. Quarterly: review with the founder or leadership on positioning, offer and channel.
Where we serve
We serve all of Brazil remotely, with in-person meetings when the project calls for it. The operation does not change with the postal code. What changes is how often the meeting happens at your table.
All of Brazil · remote
Numbers meetings and quarterly reviews happen online.
In person · Santa Catarina
In person · South of Minas Gerais