EVOK: social media
Social media project from Pedro Screltz's portfolio, in the B2B market.
What the project set out to do.
Our work with EVOK Fitness Distributor started from the need to organize clearer, more technical and more reliable B2B communication for a brand that works with commercial-grade fitness equipment. The positioning goal was to present EVOK as a partner of judgment for managers, gyms, studios and fitness entrepreneurs, reinforcing its authority in the segment without falling into a generic sales pitch. The brand needed to communicate performance, durability and ambition based on substance: a browsable catalog, personalized quotes and a more practical experience for those who are structuring or expanding a fitness business. From there, we built a more objective, professional and aspirational-in-the-right-measure verbal direction, placing the client as the protagonist of the operation and EVOK as the supplier that equips that ambition to commercial standard.
Project sheet.
The project from the inside.
The project presentation, as it was delivered.
How to read this portfolio. This portfolio is demonstrative. For the most part, the work was brokered and carried out under the management of other agencies and does not represent a current, direct or recurring relationship with the brands mentioned. The material brings together what was developed while the projects were under Pedro's management.