Attena Active Wear: social media
Social media project from Pedro Screltz's portfolio, in the B2C, E-commerce market.
What the project set out to do.
Our work for Attena aimed to strengthen its positioning as a Swiss brand of high quality, in-house manufacturing and contemporary identity. The direction started from the idea of broadening the perception of activewear, showing that sportswear can also carry personality, comfort and sophistication, accompanying women beyond the fitness moment and becoming part of different moments of the routine. The brand building sought to balance performance, aesthetics and lifestyle, valuing the quality of Swiss production and creating an identity able to convey trust, authenticity and desire.
Project sheet.
The project from the inside.
The project presentation, as it was delivered.
How to read this portfolio. This portfolio is demonstrative. For the most part, the work was brokered and carried out under the management of other agencies and does not represent a current, direct or recurring relationship with the brands mentioned. The material brings together what was developed while the projects were under Pedro's management.