Pratique Fitness: social media
Social media project from Pedro Screltz's portfolio, in the B2C market.
What the project set out to do.
Our work with Pratique started from a clear challenge: introducing a new brand in the Argentine market without positioning it as just another gym. The positioning goal was to build perceived value even before the physical experience, bringing the brand closer to people's routine and presenting its arrival as an invitation to community, movement and belonging. The communication was designed to touch a common pain of the audience: training alone, without direction and without motivation to keep going. From there, we worked Pratique as a new way of training, more human, closer and connected to the life of those who seek consistency, welcome and the will to come back. More than announcing an opening, the project helped create recognition, desire and identification around the brand, turning the arrival of Pratique into a collective movement.
Project sheet.
The project from the inside.
The project presentation, as it was delivered.
How to read this portfolio. This portfolio is demonstrative. For the most part, the work was brokered and carried out under the management of other agencies and does not represent a current, direct or recurring relationship with the brands mentioned. The material brings together what was developed while the projects were under Pedro's management.