SAAD: social media
Social media project from Pedro Screltz's portfolio, in the B2C market.
What the project set out to do.
The work with SAAD focused on building communication able to turn perfumery and wellness products into sensory experiences. The direction started from repositioning the communication: instead of selling only candles, soaps, home sprays and air fresheners, we began to communicate calm, comfort, warmth, self-care and connection with home.
Project sheet.
The project from the inside.
The project presentation, as it was delivered.
How to read this portfolio. This portfolio is demonstrative. For the most part, the work was brokered and carried out under the management of other agencies and does not represent a current, direct or recurring relationship with the brands mentioned. The material brings together what was developed while the projects were under Pedro's management.